Summary of our hospitality services

DETAILS OF OUR SERVICES FOR THE HOSPITALITY INDUSTRY

  • Brand Strategy (Purpose, Positioning and Brand Blueprint).

  • Defining your hotel's Signature Service Style.

  • Expert Service Assessments (your hotel and your competitors).

  • Mystery Guest Assessments.

  • In-depth interviews with:

    • In-house Guests

    • Offline Agents and Tour Operators

    • Events Organisers

    • Corporate Clients

  • Online Guest Surveys (GUESTPOWER)

  • Monitoring and responding to Trip Advisor and other OTA guest assessments.

  • Management Retreats or Workshops to cover:

    • Business Strategy

    • Brand & Marketing Strategy

    • Discovering your hotel’s Unique Selling Points (USPs).

    • What really makes you SPECIAL?

    • Inspiring a winning Sales & Marketing Team (using Appreciative Inquiry).

 
 

BUSINESS & REVENUE BUILDER - HOTELS & RESTAURANTS

The request we get most: How can we boost revenue?

I’s the age-old challenge. How to win more business and generate more revenue from each customer?

While the big groups have sophisticated systems to address this important issue, we know that smaller hotel and restaurant groups often struggle with it. That’s why we created our simple Business & Revenue Builder system.

It works like this for hotels (there’s a separate version for restaurants):

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It’s effective because:

  • It gets to the root of business building issues - the successful market positioning of your business.

  • It takes a holistic approach to include elements of operations as well as branding and marketing.

  • It builds on your current achievements (if you’re an existing business).



 
 

UNDERSTAND WHAT YOUR GUESTS THINK OF YOUR SERVICE

GUESTPOWER is an online guest and customer survey that our clients can access to monitor how satisfied their guests are. It’s a Guest Feedback system that strengthens your relationship with your guests and allows you to deliver top-class service.

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Special service insights allow you to upgrade your service and improve your Trip Advisor positioning.

HOW GUESTPOWER WORKS:

One click to your own dedicated hyperlink gives your guests access to a specially-designed online questionnaire that's mobile friendly and can be completed in minutes.

  • Understand what guests think about your service and track your performance over time.

  • Get feedback on urgent issues BEFORE your guests leave so you can put right any problems and thank guests for great reviews. Benefit from better reviews on Trip Advisor and OTAs once guests leave.

  • Respond to your customers' reviews via e-mail once they've left your hotel to strengthen your relationship with them.

  • Customised questions to meet the specific circumstances of your resort or hotel.

  • Receive quarterly service recommendations from experts to offer top-class service.

IT’S EASY AND FAST TO GET STARTED

It's simple to set-up the standard survey form. You can set up GUESTPOWER at our website, e-mail or call us. We review your recent online assessments as a baseline, do some minor customisation to your questionnaire and add your logo. You get a unique link to the online form to pass on to your guests. We send you our GUESTPOWER guidelines to ensure you get the best response rate from your guests.

You can check-out our core survey form at: http://tiny.cc/purplebrand

WHAT YOU GET:

You get a monthly summary of your guest data to tell you how you've performed with basic breakdowns including guests' gender and region of origin. Based on your results, we make recommendations for service improvements. You can also respond directly to individual guests (or we can do that on your behalf).