Here are some of the clients we have worked with
Our story starts in 1996 in Singapore servicing clients like the Marina Mandarin Hotel, the Mandarin Orchard Road and the Hotel Istana in Kuala Lumpur.
We are an independent strategic brand and marketing consultancy, set up as the offshoot of a successful UK marketing consultancy that had among its clients Virgin Atlantic Airways, Emirates and Hilton Hotels.
We've completed projects for some of Asia's top brands and lots of smaller ones too. It's been a rewarding journey. Our work has taken us into areas such as strategic planning, brand architecture, service design, branded service experiences and brand storytelling.
Clients benefit from our clarity of thinking. We insist on getting to the root of strategic issues before talking about execution.
MÖVENPICK RESORT & SPA JIMBARAN BALI
MARKET POSITIONING, COMMUNICATIONS STRATEGY AND IMPLEMENTATION
Mövenpick Resort & Spa, Jimbaran, Bali is one of Bali's newest resorts. We worked with the pre-opening team to establish the market positioning for the resort and supported them with a complete Communications Strategy covering OOH, print and online media as well as social media.
RITZ CARLTON RESORT AND SPA, BALI
A series of workshops and a management retreat helped keep the Ritz Carlton at the top of Bali's 5-star hotels.
We emphasised the idea that great service is as much about making the ordinary aspects of service special as creating service 'high points’ and reconciled Ritz Carlton’s established Credo with a uniquely Balinese way of approaching hospitality.
SMART COMMUNICATIONS (PHILIPPINES)
BRAND STRATEGY AND BRAND ENGAGEMENT (SMART'S GREAT BRAND ADVENTURE)
We worked with a Singapore-based design company to create Smart's Great Brand Adventure for Smart Telecommunications in the Philippines.
This told the story of Smart's achievements to date as well as its vision of the brand's future. It galvanised the company to new heights of success as the programme was cascaded throughout the country.
T-CASH (TELKOMSEL) (INDONESIA)
T-CASH is to operate as a brand separate to patent Telkomsel and working with our business partners we developed a brand strategy for the new venture.
We worked with Axis on brand strategy and brand communications work in what is a highly competitive and demanding market.
CASA LUNA GROUP (UBUD, BALI)
BRAND STRATEGY, MARKETING & COMMUNICATIONS
Janet DeNeefe's Casa Luna is one of Ubud's most iconic brands - established some 25 years ago. Purple has been involved in developing a new brand strategy to take all the Casa Luna business into the future.
MNC BANK (ICB BUMIPUTERA), INDONESIA
BRAND POSITIONING, BRAND VISION, MISSION AND VALUES AND BRAND ENGAGEMENT
MNC Group's purchase of ICB Bumiputera Bank meant its rebranding as MNC Bank. We worked with a team of specialists to position the new brand, create a complete Brand Platform and oversee Brand Identity, Brand Communications and Brand Engagement.
KANO SARI UBUD VILLAS, UBUD, BALI
BRAND POSITIONING, BRAND VISION, MISSION AND VALUES AND HOSPITALITY REVENUE PROGRAMME
Kano Sari Ubud Villas is one of Ubud’s highest rating resorts. We helped develop a brand positioning statement and brand platform as well as running our Hospitality Revenue Builder programme.
SINGAPORE NATIONAL EYE CENTRE (SNEC)
Government-owned Singapore National Eye Centre was losing business to hospitals in Thailand ad Malaysia for LASIK surgery. We helped develop a whole new brand (including the brand name SingLASIK) and positioned it closer to the services of private health operators but with all the resources of one of the world's leading eye care centres.
This allowed SNEC to compete more effectively and increase its share of the important LASIK market.
celcom bhd (MALAYSia)
BRAND ALIGNMENT & ENGAGEMENT
We ran a brand alignment programme to bring the operations of the company into line with its new brand positioning. This was followed by a brand engagement programme for Celcom’s complete workforce.
INTER-CONTINENTAL RESORT AND SPA, BALI
SERVICE AUDIT, VISION STATEMENT AND BRAND ENGAGEMENT
Having extensively refurbished one of Bali’s best-known hotels, it needed a new Vision and Mission to match. We undertook a thorough audit of the service provided at the resort and then stayed at four competitive properties to place our findings in context.
The result provided the material for a Vision, Mission and Core Values workshop as well as ideas for service improvements at the hotel to match the property’s new direction.
ISLAND MEDIA MANAGEMENT, BALI INDONESIA
BRAND POSITIONING, BRAND VISION, MISSION AND BRAND VALUES
For Island Media Management, one of Bali’s top digital agencies, we undertook a complete brand audit before developing a brand positioning statement and brand blueprint. The agency continues to go from strength to strength.
MERCK PHARMACEUTICALS (ASIA)
Merck wanted to reposition its Marvelon and Mercilon oral contraceptive brands for its Asian markets. Working with one of Singapore’s top advertising agencies, we structured and ran a two-day Brand Strategy workshop involving the agency, the client and industry specialists.
The workshop involved immersing ourselves in the world of the target market for each brand. Finally, we developed a brand positioning and complete brand platform for each of these two brands.
This allowed the agency to develop extensive above and below the line campaigns for both brands.
ADIRA FINANCE (INDONESIA)
INTERNAL COMMUNICATIONS STRATEGY & CONTENT
Adira Finance is one of Indonesia's leading finance companies. Purple was involved in developing a complete internal communications strategy to support the repositioning of the Adira Finance brand.