UNLOCK THE FULL POTENTIAL OF YOUR BRAND

Our role is to unlock the full potential of your brand, placing it at the centre of everything you do. Setting strategy and aligning your organisation and its people behind it.

We work on new brands before they are launched, or help re-launch existing brands in need of a makeover.

Our specialist skills in the service sector and the area of brand experience design put us in a good place to help clients tighten-up the delivery of their brands even if we’ve not been involved in strategy development.

MAKE YOUR BRAND COUNT

Brands that have purpose, character and integrity are the ones consumers love, champion and remain loyal to. They are also the ones that perform best for their owners . . . they exceed their revenue targets.

We have been in the branding business for more than twenty years. We know how to make brands count. How to make your brand the one that customers think of first, get enthusiastic about online and choose in preference to those of your rivals. Allowing your brand to out perform your competitors in revenue terms.

Is it an easy task? No, it’s a journey.

We'd like your brand to join the ranks of the 'brands that count'.

Let's start the journey.

 
 

BRAND POSITIONING, BRAND STRATEGY & BRAND BLUEPRINT

DEFINE YOUR BRAND CLEARLY AND ALIGN YOUR MARKETING AND COMMUNICATIONS BEHIND IT

We create a complete Brand Blueprint from Positioning Statement to Brand Vision, Brand Purpose, Values, Personality and Brand Architecture.

Brand Vision
Your Brand Vision is an aspirational statement of your ambition for your brand. What you want it to achieve within the context of your business strategy. It’s the spot on the horizon that you’re heading for.

Brand Purpose
This is your ‘why’. It carries with it depth, emotion and passion. It defines the impact your brand will have on the world.

Brand Positioning
Positioning is everything. We work with you to develop a clear and distinctive competitive positioning as the foundation on which your brand will be built.

Brand Blueprint
Think of this as the Brand Owner’s Manual. It sets out in one document every dimension of your brand – from the Vision and Purpose to its values and personality traits. Your Brand Blueprint provides the basis for how your brand will be expressed both aesthetically and through your people.

It also defines your signature service style that will be delivered at all your customer touch points.

Speak to us about Brand Strategy Workshops and our Online FastTrack Brand Strategy service.

 
 

MARKETING & COMMUNICATIONS

REACHING YOUR THE TARGET CUSTOMERS THAT MATCH YOU BEST

We help you to market and communicate your brand successfully in today’s highly competitive markets. As the guardians of your brand, it's our task to make sure that everything you do reflects your brand strategy.

We focus on your key revenue market opportunities and develop a Marketing and Communications Strategy to ensure the way your brand is expressed is true to your original intent. It defines your visual style and tone of voice for each of your key customers groups or segments.

The strategy includes a set of guidelines for the specialists who will put your brand in front of the right audiences and sell it (through both traditional and digital media).

We take it all the way to a Communications Matrix which matches key customer segments with the most effective communications channels.

 
 

ALIGNING YOUR ORGANISATION BEHIND YOUR BRAND

Brand Alignment

Align your whole organisation behind what your brand stands for.

The brand (and brand thinking) becomes embedded in the organisation and you are able to deliver on your Brand Promise.

Our unique, tried and tested system of workshops and tools help engage all functional areas in contributing towards the successful delivery of your brand promise.

Brand Engagement

Unless all your people know what it stands for and how to portray it, you are realising a fraction of its true potential. Engaged staff are also more effective at maximising revenue by up selling and cross selling.

Brand Engagement involves writing and cascading your brand story in an engaging way throughout your organisation – paying particular attention to those who have direct roles in creating the Brand Experience.