NEW WORKSHOP: Developing and Managing Distinctive and Memorable Brand Experiences

Customers buy experiences regardless of whether they are purchasing a product or service.

This one-day workshop provides participants with the tools to map out and analyse their company’s current Brand Experience and identify its strengths, weaknesses and opportunities. They will learn how to understand what their brand experience at each of their customer touch points says about their brand.

They will learn about the totality of their customer journey so that new opportunities to offer a better brand experience can emerge.

They will define their optimal brand experience and create a Signature Service Style successfully uniting all the expressions of their brand.

COACHING SUPPORT: Because of the nature of the material, this workshop comes with a three-month coaching support programme.

Inspire Your Best - Online Programme for Personal Change

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Our Inspire Your Best Online Programme is a great way to achieve personal change. Because it consists of pdf workbooks and Skype sessions it’s possible to do it from anywhere.

WHAT THE PROGRAMME COVERS:

  • Creating your Strengths Treasure Chest. Appreciating how special you are and celebrating your achievements.

  • Create an inspiring vision for your future, covering the aspects of your life that matter most to you.

  • Design a plan of action and start the implementation process. We offer support online coaching as your life unfolds.

It’s based on the tried and tested principles of Appreciative Inquiry - one of the most successful change techniques available.

‘It brings together all I’ve learned about how to make successful and sustained change in your life,’ explains Mark Grudzinski the creator. ‘The workbooks are very thorough and your Strengths Treasure Chest is something that you can go on adding to as your life unfolds.’

‘The programme’s content draws upon powerful psychological research into how human beings react to challenges and change,’ says Mark. ‘It’s been a labour of love developing it and the supporting workbook over the past two years.’

‘I wanted to make this valuable material available to people everywhere. What sets it apart from other online courses is its depth and the fact that there’s an expert available to thoroughly review client’s responses and then to interact with them using Skype. This is a fully interactive programme.’

When is the programme most useful?

  • When you face a significant challenge in your life and want a fresh way to approach it in a supportive environment.

  • When you're not sure what you want out of life and you'd like to find purpose and direction.

  • When things are going well and you want to build on your successes.

  • When you want to make a change in your life and need support and encouragement to see it through.

  • When you've had a setback and need space, time and a supportive environment to recover and plot your comeback.

Find out more at our website.

Start your adventure today!

Appreciative Inquiry: Building on our best achievements for sustained change

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What if we could create an inspiring future based on the best of what we've already achieved by using our successes as a model for future achievements?

After all, our achievements give us a solid foundation from which to move forward and a template to keep us on track. Having a credible model with which to progress is the most important factor in sustained positive change. This approach is based primarily on the tried-and-tested principles of Appreciative Inquiry; one of the most effective methods of achieving organisational and personal change.

The result is a fresh and inspiring way of looking at the challenges and opportunities we face.

How internal culture drives a great hospitality success story

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Danny Meyer’s Recipe for Success

How the restaurant mogul behind Union Square Cafe, Shake Shack, and many other dining destinations uses culture to drive scale.

'Year after year, restaurant critics and journalists praise the behavior of the company’s employees, often more than the food.'

Celebrating Pockets of Excellence!

Nothing demonstrates the Appreciative Inquiry approach (the cooperative search for the best in people, their organizations, and the world around them) better than the idea of Pockets of Excellence. Every day, organisations and their people achieve successes which many of those running those businesses probably know nothing about.

FACT: Pockets of Excellence are often hidden from view.

They are hidden among the special interactions between staff and customers, the satisfying experiences that make customers loyal advocates for the brand. They are hidden in the operational fixes and shortcuts that keep businesses running and contribute to bottom-line performance.

The challenge: to identify Pockets of Excellence, define them and replicate them throughout your organisation.

The approach works particularly well when an organisation has multiple outlets (like a restaurant or hotel chain) which means that staff in different outlets can learn from one another.

Take a strengths-based approach

What if we could create the future based on the best of what we've already achieved and simply amplify it?

Then we have a solid foundation from which to move forward and a template to keep us on track.

The result is a fresh and inspiring way of looking at the challenges and opportunities we face.

This approach is based primarily on the tried-and-tested principles of Appreciative Inquiry; one of the most effective methods of achieving organisational and personal change available.